Privacy Policy

1. Introduction

Aura Health Services (“we,” “our,” or “us”) is a Minnesota provider of Adult Rehabilitative Mental Health Services (ARMHS) and is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit aurahealthserv.com or inquire about our services.

Protected health information (PHI) tied to ARMHS treatment is handled separately under our HIPAA Notice of Privacy Practices. By using our website, you consent to the data practices described below.

2. Information We Collect

Personal Information

• Name and contact information (email address, phone number)
• Address and location information
• Mental health and clinical information needed to determine ARMHS eligibility and provide care
• Insurance and billing information (BCBS MN, HealthPartners, UCare, UHC, Medica, PrimeWest, Hennepin Health, Medical Assistance)
• Communication preferences

Automatically Collected Information

• IP address and device information
• Browser type and version
• Pages visited and time spent on our website
• Referral source and search terms
• Cookies and similar tracking technologies

3. How We Use Your Information

• Provide and coordinate ARMHS and related mental health support
• Verify insurance coverage and process billing with Medicaid and commercial payers
• Improve our website and services
• Comply with legal, regulatory, and Minnesota DHS obligations
• Respond to inquiries from clients, families, and referral partners

4. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• With your explicit consent
• To comply with legal requirements
• To protect our rights and safety
• With trusted service providers who assist in our operations
• In connection with a business transfer or merger

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Cookies and Tracking

We use cookies and similar technologies to enhance your experience on our website. You can control cookie settings through your browser preferences.

For more information about our cookie usage, please see our Cookie Policy.

7. Your Rights

You have the following rights regarding your personal information:

• Access and review your personal information
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to processing of your personal information
• Request data portability
• Withdraw consent for marketing communications

8. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

10. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: